In the early Spring, Women 2.0 Ottawa met Jennifer Buck, Senior Technical Lead at LoyaltyMatch, a site that lets you redeem your air mile rewards for “stuff” like iPODs, HDTVs and Kate Spade handbags, instead of just redeeming them for travel.

The company describes themselves as…”the world’s first person-to-person loyalty program marketplace enabling loyalty program members from most loyalty programs, with the ability to sell or trade rewards such as merchandise, entertainment and leisure attractions, services and more for cash or for rewards not available in their loyalty programs.”

Jennifer shared with me some recenct news coverage that LoyaltyMatch garnered, and since the startup is Canadian and has a woman directly involved with product development, I thought I’d share links to that news coverage here.

New York Times, “Practical Traveler”

Ferri & Partners - Trends in Travel & Tourism, “Profiting From Your Frequent Flier Miles (and Others)”

It’s great to see Canadian startups making a name for themselves.

Melany Gallant | Women 2.0 Canada | Ottawa Co-founder