Archive for July, 2008

Women in business - take HEART

A new Canadian publication titled, HEART, launched this month for women in business. They describe themselves as:

…the only publication of its kind dedicated to providing mentorship for career and life success. We get to the heart of issues concerning women in business today, profiling successful professionals, focusing on health and well being, and providing articles of interest that encourage personal diversity and creative exploration to augment your life.”

HEART is offering a sneak preview into their July/August 2008 premiere issue at http://www.heartbusinessjournal.com/extras.html

Take a read and let me know what you think…

Melany Gallant | Women 2.0 Canada | Ottawa Co-founder

Social Media Breakfast Ottawa 2 - mark your calendars!

The founders of the Ottawa chapter of Social Media Breakfast (aka SMB) just announced the date of their next event - Tuesday, July 15th.

This month’s speaker is Rob Lane, CEO and Co-founder of Overlay.TV. Rob’s main responsibilities include being Overlay’s chief evangelist and community listener. With this input, Rob sets Overlay’s direction and creates an environment where the team can excel in the ever-changing space of video commerce and interactions.

A marketer at heart, Rob has built and led teams at both start-ups and blue chip tech companies in Europe and North America.

What’s Rob going to talk about?

Rob will cover two main topics:

The first will focus on video as a social utility using case studies from Overlay’s client base. The discussion will illustrate examples ranging from large agencies such as JWT to individual UGC producers at the other.

The second part of the discussion will focus how Overlay is using social media to build its community and business.

And the special guest is…

Also in attendance for this event is SMB founder Bryan Person! Join us in showing him some Canadian hospitality!

To register and read more event details, visit http://smbottawa2.eventbrite.com

Melany | Women 2.0 Canada | Ottawa Co-founder

Loyalty Match gets some great press

In the early Spring, Women 2.0 Ottawa met Jennifer Buck, Senior Technical Lead at LoyaltyMatch, a site that lets you redeem your air mile rewards for “stuff” like iPODs, HDTVs and Kate Spade handbags, instead of just redeeming them for travel.

The company describes themselves as…”the world’s first person-to-person loyalty program marketplace enabling loyalty program members from most loyalty programs, with the ability to sell or trade rewards such as merchandise, entertainment and leisure attractions, services and more for cash or for rewards not available in their loyalty programs.”

Jennifer shared with me some recenct news coverage that LoyaltyMatch garnered, and since the startup is Canadian and has a woman directly involved with product development, I thought I’d share links to that news coverage here.

New York Times, “Practical Traveler

Ferri & Partners - Trends in Travel & Tourism, “Profiting From Your Frequent Flier Miles (and Others)

It’s great to see Canadian startups making a name for themselves.

Melany Gallant | Women 2.0 Canada | Ottawa Co-founder